In 1970, a New York Times article focused on an opinion that the social responsibility of business is to increase its profits. That is simply no longer the case. Many successful companies believe that they should be held accountable for more than just their financial position and are making corporate social responsibility a priority. In short, creating value in the world today is not just about selling things, but also inspiring people around a greater mission.
Consumers are demanding this change. According to a 2015 Nielson study, 66 percent of global consumers are willing to pay more for sustainable goods, and 73% of Millennials said the same. Another 53% are willing to switch from a company to support another that aligns with their values or social causes. And Wall Street is paying attention too. According to the 2017 Interbrand’s Best Global Brands Study, brands with a purpose set on improving our quality of life outperform the stock market by 120%.
Aligning your brand with other brands that are dedicated to giving back or doing good is just one way to connect with your customers and strengthen your corporate social responsibility.
Miir is A Product to Project™ company committed to trackable giving. MiiR gives 3% of revenue to partner organizations with an aim to provide people with access to a better future. Every product they design is built in-house with an emphasis on innovation, timelessness, simplicity and sustainability.
MiiR partners with some of the most respected nonprofits in the world to create sustainable giving projects in the clean water, health and food sectors that address both domestic and international issues. To date, Miir has given over $600,000 and empowered the lives of 100,000+ people worldwide and invite customers to track the impact of their purchase through our Give Code™ registration process.
On a mission to improve the lives of children battling cancer since October 22nd, 2012, Love Your Melon began with the simple idea of putting a hat on every child battling cancer in America. After achieving the original goal of giving 45,000 hats — one for every child battling cancer in America — Love Your Melon set a new goal of giving one million dollars to pediatric cancer research and providing immediate support to children and their families. To date, they have given over $6.1 million to the fight against pediatric cancer and over 160,000 hats to children battling cancer. 50% of net profit from the sale of all Love Your Melon products is given to the Love Your Melon Fund to support nonprofit partners in the fight against pediatric cancer, create therapeutic experiences and fund charitable programming initiatives for children and families battling cancer.
Love Your Melon recently announced their custom program, ideal for brands and organizations who want to partner with Love Your Melon to create a co-branded or custom branded beanie for their event or cause.
“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures.
Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. 650+ artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida Bracelets customers. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.
Giving back has always been a core belief at Pura Vida, which is why they started the Charity Collection. They have partnered with over 174 different charities around the world and have donated more than $1,737,190.00 to causes they believe in.
Pura Vida offers a unique way to support causes that are meaningful to your brand.
Love Bottle is a beautiful, elegant, reusable bottle supporting the mission to reduce the use of single use plastic. They proudly support over five USA manufacturers, most of them small family businesses to create a 100% USA sourced and manufactured Love Bottle! They also believe in giving back. They donate 5% of gross profits to helping to get clean water to people who need it through their partnership with charitywater.org.
Love Bottle collaborates with companies to create unique designs, bringing their brands to life in new ways. A custom Love Bottle is an opportunity to leave a lasting, memorable impression with your guests, clients, employees and partners with a beautiful takeaway. Love Bottles also provide an eco-friendly option for use on site for an event or at your location, replacing throwaway cups or plastic water bottles.
To learn more about how to include products that give back into your promotional merchandise strategy please contact your Boost Brand Consultant or e-mail us at firstname.lastname@example.org .